About

At APOGIA Financial Services, our expertise goes beyond financial planning. We work to make your financial goals a reality, using our strategic tools. We put our business network to work, for our customers. Reaching your financial peak is much easier and more enjoyable when it can be done with a sense of purpose, and peace of mind. We combine fun, finance, and excellence.

The firm bases itself on a dynamic of committing to help its customers grow while respecting what makes them unique, and to do so in an atmosphere of trust and transparency.

Our Team

Portrait Ève

Ève Lamoureux

President and founder

  • Financial planner
  • Financial security advisor
  • Mutual fund representative, Investia Financial Services Inc.
  • Group insurance and annuity representative
  • 2008 Olympian

Ms. Lamoureux has been a financial security advisor since 2012. Always eager to acquire more in-depth knowledge to better serve her clients, Ms. Lamoureux stood out by earning her financial planner designation from the Institute of Financial Planning.
Her mission is to make sometimes complex financial concepts easily understandable to her customers. Ms. Lamoureux believes that an educated customer is more aware of their financial decisions and, as a result, will be more motivated to continue striving to achieve their financial goals. She acts as a financial guide and coach for her customers.
Ms. Lamoureux has over 15 years of experience in elite sports. She competed in synchronized swimming at the 2008 Olympic Games and served as team captain for several years. Today, Ms. Lamoureux applies her values of excellence to her practice.

  • Bachelor’s degree from Concordia University, major in finance and a minor in international business
  • Financial planner
  • Financial security advisor
  • Mutual fund representative, Investia Financial Services Inc.

Mr. Desbiens has worked as a financial security advisor since 2002. In 2012, he received his Financial Planner designation. He has worked with the firm since 2019.

His mission is to increase your financial and emotional intelligence. In his opinion, comprehensive knowledge of your finances helps you create, and work to maintain, a better financial strategy.

Desbiens has over 20 years of experience as a soccer player and coach. This experience has shaped his character a great deal, making him bold, determined, and a constant striver for excellence. He brings these same qualities to the firm.

  • Bachelor of Business Administration
  • Financial security advisor
  • Group insurance and annuity representative

Mr. St-Laurent-Perron has been working as a financial security advisor since 2021. He joined the firm recently, in April 2023.

His mission is to help our customers achieve their financial goals, and help them understand their personal financial situation. His vision is to coach his clients so they have the tools they need to move their financial strategies forward.

Mr. St-Laurent-Perron has over 20 years of experience in soccer, as a coach and player. This experience has given him the discipline, reliability, and managerial expertise that he brings to his work as an advisor. He believes that financial understanding requires solid financial coaching.

  • Bachelor of Commerce, Carleton University, Ottawa
  • Financial security advisor

Mr. Allard has been collaborating with Apogia Financial Services as a financial security advisor since 2021.
His mission is to help our company flourish and expand while ensuring that our clients are provided with exceptional service and regular follow-ups. He tailors financial strategies to every individual’s unique situation.
Mr. Allard has over 15 years of experience in the sports industry. He was also a competitor at the 2015 World Waterpolo Championships. This experience has given him the discipline and commitment he brings to the firm (and to our customers) every day.

Ms. Knight has worked as an administrative assistant in the finance and investment field since 2007.

Her mission is to take the workload off the shoulders of your financial planner, so that they can concentrate on what they do best: developing your financial strategies. The work she does every day is essential to making sure that every file is processed quickly and efficiently.

Before joining us, Ms. Knight worked in the restaurant industry. This experience has given her the self-confidence and discipline she needs to keep all our customers’ dossiers moving forward smoothly and professionally.

A Logo That Mirrors What We Do

The APOGIA [Financial Services] Cabinet Financier logo symbolizes the financial peak we all want to reach. That peak rests on a solid foundation, based on the seven components of financial planning:

  1. Legal matters
  2. Insurance and risk management
  3. Financial management
  4. Tax management
  5. Investments
  6. Retirement
  7. Estate Planning

At its core, the ascending line represents the vector of growth provided to you by integrated financial planning.

A golden spike tops the logo, symbolizing the elite who have reached their financial peak.

The logo reflects the vision we have of building our customers’ financial wealth, independence, and knowledge, step by step.

We treat every customer as an individual at our firm, working with them to make their goals a reality. Our vision starts with our CEO, a former Olympian. Her vision is to push her customers to always do better, and to coach them through every financial stage of their lives, just as her coaches did for her, throughout her sporting career.

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